Marketing / CSR & Sponsoring

For larger sporting events the integration of sponsors into the value creation process is vital.  The events which  fall into the category of „Events for Social Responsibility“ (CSR in companies) lead to an increased focus on non-profit organizations and financiers (public money, foundations, societies) as far as the coordination of the marketing is concerned. 

The foundation of a successful marketing campaign lies in the creation of „win-win situations“.  Contracts with defined agreements concerning services provided and services received in return are the basis for this.  Positive references and an excellent reputation are decisive, and are also the basis for trust.  Only then will a sponsor truly become a partner, and only then can a unique event lead to a sustainable, successful business relationship.

Alongside the knowledge of the business model and the customer structures of a partner, it is the „soft facts“ which decide whether a business relationship is perceived and appreciated on both sides as being fruitful.  The „technical basis“ – judged according to the quality of the representation of the partner (advertisements, logo placement, mentions in the media) – requires an act of completion in the form of a relationship built on trust between the protagonists each side of the business relationship; between the sponsor, the marketer and also the marketing object - in the sense of a company, a product or an event.