Communication / Corporate Communication (CC) & Public Relations (PR)
The creation of a communications structure adhering to strategic criteria is the result of a series of questions which direct our work:
- Who are we, what do we want, what are we able to do, how do we earn money?
- Who is the recipient? („stakeholder“)
- What is our relation to the stakeholder?
- How do we want to be perceived?
- What is our message?
- What expectations do we have of the stakeholder?
The answers result in the following:
- An integrated communications concept in accordance with the corporate identity, business strategy, corporate design and the composition and style of messages, means and media.
- The formulation of mission statements, slogans, press releases and advertising texts.
- The construction of a portfolio of promotions media and instruments.
Timescales, content, human resources and technical formalities are all dealt with during the above mentioned coordination processes. The whole process is oriented towards your communications goals, and based upon the aims of the business as a whole. The key term is integrated communication. The foundation for our actions is a communications architecture – then comes the implementation…
